Privacy Policy

Federal law requires us to tell you how we collect, use, share, and protect your personal information. Federal law also limits how we can use your personal information. Protecting the privacy and security of consumers' personal information is very important to us. Please read this Privacy Policy carefully to understand how information about you may be processed and for what purposes we may use identifiable and non-identifiable information. We suggest that you review this Privacy Policy periodically as we may update it from time to time. This policy was last revised on June 01, 2010. By visiting the Web-site or otherwise interacting with the Company, you are accepting the practices described in this Privacy Policy.

What information do we collect?

Each time you visit a Site, the web server automatically collects your internet service provider's address, the web page from which you came, web browser software, and a record of your activity while visiting the site.

We collect personally identifiable information (such as first and last name; personal information from you in relation to payment including credit card type, name of cardholder, card number, and expiration date and security code or other information; mailing address; e-mail address and telephone number) that you provide when you make a purchase; participate in a contest or other promotion; fill out a survey or questionnaire; contact the Company (by e-mail or otherwise); contact the Company's customer service representative; or otherwise interact with the Company.

You may, however, visit our site anonymously.

Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our websites. Please refer to the "Do we use 'cookies'?" section below for information about cookies and how we use them.

For purposes of this policy, information regarding your children that you (the parent) provide to the Company (if applicable) is treated in the same manner as information collected about you.

How do we use your information?

Using Your Personal Information


Your personal information is used by the Company to quickly process your transactions, enhance your guest relationship with us, respond to your requests, tailor offerings to you, communicate with you about products, services, special offerings and events or programs offered by the Company or their marketing partners that may be of interest to you. The Company may also use this information to analyze and manage its businesses. Aggregate data (which does not allow an individual to be identified, contacted or located) is collected from online and offline facilities and may be used to enhance the ability of the Company to communicate with you, and for internal analysis and management purposes.

If you have opted-in to receive our e-mail newsletters, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please use "opt-out" procedure. If you have not opted-in to receive promotional e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

Sharing Your Personal Information


We will not license, sell or provide your personal information to any unaffiliated third party except as permitted by this policy or with your consent. The term "unaffiliated third party " does not include It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We share your personal information as set forth below:

With and between our Brands: Personal information collected by one brand of the Company will be used by that brand in accordance with this Privacy Policy and may be shared with other brands of the Company for use only in accordance with this Privacy Policy.

With our Service Providers: The Company may share your personal information with service providers who provide services for or administer activities on behalf of the Company (such as, but not limited to, authorization of credit card and check transactions, order fulfillment, contests, and co-branded or joint product and service promotions). We may share your information with service providers who develop, host or maintain the Sites on behalf of the Company. We may also share your information with service providers who warehouse product, personalize product and perform order fulfillment services on behalf of The Company. These service providers are granted access to some or all of your personal information as necessary and may use cookies (as defined below) on our behalf, but are contractually restricted from using your personal information in any manner other than as may be necessary to perform their services.

In Connection with Business Transfers: In the event that a store, division or part or all of the Company (or the assets of one of those entities) is bought, sold or otherwise transferred, customer information will likely be included among the transferred business assets.

To Comply with Laws: We may also disclose specific information when it determines that such disclosure is necessary to comply with the law or to protect the interests or safety of its visitors and guests, the Company or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

On Registries and Wish Lists: Registries and wish lists are made available for viewing by others. If you create your registry or wish list and elect to make it available online, your information will be accessible at the Sites (as applicable). If you create your registry or wish list at the Sites (as applicable), your registry information may also be accessible at the Store.

How do we protect visitor information?


We use industry standard security techniques on the Website to help protect against the loss, misuse or alteration of information collected from you at the Website. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you transmit personally identifiable data to the Sites, that information is stored on servers that the Sites have attempted to secure from unauthorized access or intrusion. "Secure Socket Layer" software encrypts all personal information you transmit to the Sites. We cannot be and are not responsible for unauthorized access to information by hackers or others who have obtained such access through illegal measures.

Do we use "cookies"?


Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly.

How can I opt out from receiving communications?


From time to time, you may receive periodic mailings, telephone calls or e-mails from the Company with information on products or services, discounts, special promotions, upcoming events or other offers from us or our marketing partners. You may opt out of receiving e-mail communications by clicking "opt-out" link at the bottom of the e-mail received. It may take us up to 10 days to complete this process, as permitted by law. You may opt out of receiving mailings or by calling (201)477-0502 or via e-mail Please note that if you ask us to remove your name from a mailing list, your name will be removed from all of the mailing lists maintained by the Company. In addition, your personal information may be retained in the database for record keeping purposes and for internal research and analysis.

What is the Company's children's privacy policy?
The Website do not knowingly solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent. If we learn that a child under the age of 13 has submitted personally identifiable information online, in contravention of these measures, it will take all reasonable measures to delete such information from its databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required by law).

Linked Sites
The Website may contain links to other sites, including content from other sites that is occasionally framed within a Website. Please note that the privacy policies at these other sites may be different from this one. You should review the privacy policy of any site linked to or framed within a Website prior to providing any information on or to that site.

How to contact the Company


If you have questions or concerns about this Privacy Policy, please feel free to call us at (201)477-0502 , by mail at 140 Ridgewood Ave. Suit 415, Paramus, New Jersey 07652 or by e-mail at